Proactive Media Outreach

Orchestrated media outreach that resulted in Firstar Fiber being prominently featured in the Nebraska Municipal Review article on Sioux City's innovative road construction using recycled plastic. To elevate the coverage, I went beyond the standard press release by providing the journalist with key information about Firstar Fiber's role in diverting plastics through the Hefty Renew program, along with exclusive photos showcasing the source material. This proactive approach led to a more in-depth and impactful feature, highlighting Firstar Fiber's sustainability efforts and community impact.